Pete FreitagThe Genius of iPod Pricing
By Pete Freitag
Who ever came up with the pricing on the iPod models is a genius. I was talking to a friend yesterday who was shopping for iPods. He was saying how he has no idea which model to get, because the next model up always offers more storage with a better price/storage ratio. And for just $50 more you can usually double your storage, or come close to it.
Take a look at the price per GB on the different models:
| Model | Price | Price per GB |
| iPod Shuffle 512MB | $100 | $200 |
| iPod Shuffle 1GB | $150 | $150 |
| iPod Mini 4GB | $200 | $50 |
| iPod Mini 6GB | $250 | $41.67 |
| iPod 20GB | $300 | $15 |
| iPod 30GB | $350 | $11.67 |
| iPod Photo 60GB | $450 | $7.50 |
Here's a graph:
The reason this pricing is genius, is because you can start out thinking you want a $100 ipod shuffle, and then you can logically justify going with the 60GB iPod photo (if your thinking about price/gb)
I told my friend the mini is probably a good bet for him, he is probably going to use it for the gym, and for driving most. I have a 15GB iPod and I only have only put about 8GB worth of songs on there, even though I have a lot of music, I don't need, or want it all on my ipod, I just keep music I listen to often on there.
How full is your iPod?
The Genius of iPod Pricing was first published on March 31, 2005.