Why no one visits your Website

Scott Heiferman wrote up 50 Reasons Why More People Aren't Using Your Website (ironically the link no longer works). It's a good reality check. Nobody wants to use your web site - but they will use it if it's fun, solves a problem, provides them with information, or if they are forced to.

Here are some excerpts from his list that I liked:

• Because it solves a problem they don't have
• Because nobody at work said they should use it
• Because it doesn't save them a ton of time
• Because it doesn't save lives or save the world
• Because they've got jobs & kids & they're busy
• Because they're scared of the computer
• Because it says "tags" or "rss" and they feel stupid
• Because they've never heard of flickr or delicious either
• Because they just don't want to read what you want them to read

I think this list speaks to the fact that you need to be making your web sites as simple, and easy to use as possible. Because people are busy - they don't want to read, or figure out how it works.